simple strategy, bowlers are cheap and they get to say they sponsor international cricketers.they got heaps of press when graeme onions managed to hold out in south africa last winter.
It depends, a bowler can be a good brand fit and can sell you bats if they're popular with the young market.I wouldn't base a brand around a bowler, however there is some benefit.
Steady on Leo, are you wanting a discount or a Bromance?