I've said this before elsewhere, but I think people on here have been spoilt with our accessibility to Fusion. As Tom points out, as James it oft cited as one of THE best batmakers in the world, the prices they are charging are equivalent to their peers, and as the name grows (which I'm sure is from a fair few years of hard work) they can attract a greater premium for their product. In terms of perceived value, this still looks like more for my money than buying a top end pellara for example.
I am sure no one will be putting their money on the adidas cricket bats unless they reduce their price by at least 40%. I was at a retailer a week or so back and they had Adidas bats. Looked very ordinary except for the stickers. The retailer himself stocked the bats on the condition that the bats would be returned if they did not sell.
I agree we have been spoilt by Fusions accessibility and pricing in the past. However, I still feel Fusion should be more empathetic with his customers, given that he too would have felt the pinch when he had to pay out of his nose for a good bat when he was not making them himself.
Given Fusion's same price range as a Newbery, Salix, Warsop, Laver Wood, if were to choose a bat, I am not sure how many of us would choose Fusion. Fusion may not loose out on the quality aspect, but will take a massive beating on perceived value and qulaity aspect.
I remember, when I was selling my new Fusion Superbest on the this forum, no one was willing to pay more than £120 for a superbest. In comparison the Warsop I just got sold for £150 (just £20 less than what I paid for it) and the Newbery Grizzley sold for £160.
Hope the above clarifies my point. The price in comparison/relation to the PERCEIVED value is not justified. I am not saying why he is selling for such a high price. Every manufacturer is free to price his products and every customer is free to make his choices and valuations.
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Topic: Fusion cricket bat prices . . . . . really a Skyer (Read 31670 times)