It’s the way of the world now,,,,outsourcing is in every business.
Very very few companies actually manufacture anything in house now
A batmaker?,,,you know what, do the majority of the bat buyers out there really care? That’s a better question
Personally I class a podshaver as a batmaker,,,you can’t walk out to bat with a pod, it has to be shaped/made whatever into a usable bat,,
I really don’t mind the sticker up brands,,,,as long as they don’t play on lies,,and don’t charge ridiculous money for basically the same product.
The real issue is there is genuinely no money to be made from making cricket bats, the time,and willow costs alone, never mind the cost of tools,machinery etc, mean it’s gotta be one of the worst things you could manufacture,(in the uk) to make a half decent living from.
Hence why most outsource, to cheaper companies
I’m sure Paul Aldred mentions it took him 8yrs before he made enough to give up the coaching etc? I could be wrong on that.
More money,profit to be made bringing in bags,softs etc and stickering up ready made bats