Personally I am fed up of the Manufacturer given photos of particular equipment, which are most of the time out of date and so small you cant make them out, so I would suggest real photos which can be enlarged of the main equipment to attract more people and to give them a better idea of what they are purchasing. This may take a bit of time initially, but the upside is that it will subtract from the amount of people you have asking for real photos, due to them being there in the first place. Also lets the customers know that you are updating the site regularly and gives a good impression.
Another thing that I would suggest is a bunch of tick boxes during the purchasing process which allow you to add accessories like bat tape and toe guard and extra grip etc, they will no doubt increase sales of those as well as make them easier to find. I have seen this used before and I admit I have fell into the trap of ticking the box "For the sake of a quid". It works.
On the current site you have Junior and Senior products separated, I would tend to join these like most sites do.
Another idea would be a feedback forum or page, so good reviews can be shown and personally I look at this when deciding whether that site is genuine or not, up to date reviews are important I think.
Atm, the site prices include postage, I would reconsider that, as on first look, it looks very expensive and unless you look deeply, you will not find that prices do in fact include postage. I often entered the site through a Google link to a direct product, so i missed the free postage thing on the home page. Just an idea, or make the fact that postage is free more obvious, i.e after every price on every page.
New logo possibly? I know you have looked into this so no issues here.
Sorry for the rant, and I know I have talked to you about these before, just wanted to get things in this topic moving and for opinions and possibly flaws in my ideas on here.
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Topic: Opinion on the development of New Web site (Read 6087 times)