Thanks, I know our marketing manager would disagree with you strongly about the amateur thing - but I'll mention it to him nonetheless - interested to get other people's thoughts on this? We noticed that no other cricket shop is quite so precise and tailored in their message, so we thought it would be quite welcoming and unique. We don't expect to sell to the pros or semi-pros either, so we don't feel it's too restrictive, but still open to suggestions?
Yes, in some cases I have done a bit of writing in the product descriptions- need to do a lot more, but I guess that certain products excite me more than others, so I can get a bit carried away...
The "about us", "club commission", "FAQs" etc. has all come from my pen - glad you like it.