I had heard something along these lines but I thought that it was a sourcing agreement. Didn't imagine that the alliance ran this deep. From a pure business perspective, it makes sense - Julian's brand and experience combined with low cost but skilled labour base in India. Missing element is consistent quality control but I assume that Julian would weigh in on it and the joint venture relationship will give him greater decision rights compared to an outsourcing agreement. Not so sure about the consulting service though. Is it a turn-key offer for new companies setting up operations or enhancing quality of existing ones?