Once again, it is important to bear in mind the market that Hammer is targetted at. It is aimed at the North American market where there are no resident brands or batmakers. Equally, I am sure that Jason has done his research and knows what he needs to do to target the cricket equipment buying public in the US. Comparing what he is doing to the UK market isn't really a good comparison, and price arbitrage between the US and the UK isn't a good idea, so prices will remain constant across both.
Being stocked in IJC will help to open up the UK market, especially in the London area, and will save UK punters wishing to purchase Hammer, the shipping costs, which can only be a good thing for those who do.
While the price of the bats is not to my liking, I similarly wouldn't buy a Willostix top end bat, Screaming Cat or Barringtons AJK range, most of which are around the same price or more expensive currently, as I don't want to spend that much on a cricket bat... I'd almost guarantee that most sales of Hammer bats won't go to Forum members either.
While we forum members might like to think of ourselves as the connossieurs of the cricket world, we have a bad habit of being snobs, and the general public, who don't reside on forums like shiny stickers and pretty bats. Because of this, they don't ask every brand who makes their bats, because, they just don't care.
With this in mind, I'd respectfully ask all CBF members to remember that, when we try and give advice to a brand, we don't necessarily know what we are talking about, especially when that brand has made a very clear decision about its marketing and marketplace...
Author
Topic: hammer bats, again (Read 15817 times)