A couple of thoughts.
Testimonials.
It looks bad if you have none so why not take that page down until you have three or four.
Bulk Buys
You use the phrase 'make a bit of money on the side'.
That sounds pretty shady and unprofessional.
Why not re-phrase to include a deal for clubs to save money instead.
Bulk Buys is a bit of a mixed message too. As you are technically using the white label model (not a criticism) you need to be one thing or another.
Pricing.
You state you offer G1 bats at the lowest price in the UK! I'd wager that with about 5 minutes of research you'd be proven wrong. You need to change that.
'Bats made by our master bat maker', again not strictly true.
Sorry to be a pedant, but you need to be legally sound to have credibility and not get sued
Apart from that it's pretty good.
Did you use a professional copywriter? If not, then for about £200 I could put you in touch with mine (my sites are getting a huge overhaul).
It's Ok, not amazing.
If you could get the graphics and pictures to leap out of the page as Matt @H4L does then it will be better.
I hope you don't mind the slight criticism. I know that these things are subjective and you may disagree, but that's why I love being an entrepreneur. You get to disrupt a market, shake it up and see what happens!
Good luck.