Because you have a brand voice, and you try and produce your products to suit that. Rather than the odd fussy primadonna pro.
I posted that in haste - what I meant was I have not seen many Boom Boom sponsored players use their softs.
I completely understand the need to differentiate the brand from others but most cater for different needs with varying styles. Boom Boom, a little like Puma, seem to make the same pads with different colouring and very subtle differences.
Do what some sad person i saw do start taping up labels looks funny as hell
Yeah… errmm, a lot of pros do that…