Reading a couple of recent threads on reaction to various CBF Sponsor brands, it made me have a bit of a think.
In the games I've played around London, both SE and SW, I've noticed a profound lack of the more esoteric kit that forum members seem to prefer. When you consider that we are roughly 2,500 members and we play around the country, we are fairly thinly distributed.
Considering that there are 120 teams playing in the Kent Cricket leagues, and that this accounts for 1,320 players if only 11 players ever represent a side. Given that London is covered by at least four, if not more, Leagues, you are probably talking 5,000-10,000 players in league cricket around the London area, plus many more that don't participate in League Cricket.
When looked at in this vein it becomes strikingly apparent why a bat that isn't recognised, looks good, sounds good, and appears to go like a wild one gets a lot of interest. There simply aren't that many of them around and penetration is very low. It also explains why my SAF Hades got so much attention last summer when it was used.
The simple point is that CBF is actually a shop window and users using CBF-sponsor gear are part of that! A good bat from any maker on here gets a lot more attention than anything from the bigger brands simply because they aren't seen very much.
Having said all this, someone is bound to end up playing a team full of people sporting Aldreds, RKs, H4Ls and others....