It will be aimed at t20. Weight and middle low down to give/help bat speed through the ball.
And I huge are behind that once you connect.
But they've given it you in a full length blade, so can be used in the longer formats if you so wish.
Plenty make t20 style bats. Infinity toro, lenka big hitter, black cats joker. Laver and wood make several t20 style bats.
Many offer the long handle short blade option.
They are a slight gimmick and will never sell as many as the traditional profiles. But where would we be if there wasn't a bit of experiment, and artistic freedom. Well we'd all still be using plain traditional style bats.
Ps, I love my mongoose mmi3! Bought in 2009 still sued and still going strong!