Print

[Buzz]

the zona stickers standout better on tv...

[Kulli]

Only on the F2's though, this is from the 2014 range


F7


F2

[Kulli]

Only on the F2's though, this is from the 2014 range


F7

F2

the zona stickers standout better on tv...

I had presumed that was the reason, I guess it's a big thing, but is a shame to see more brash in your face stickers for that reason alone. Business is Buniness though I guess.

[Jimmyg]

The Zona and now the Six6 stickers, do stand out more from a distance. GM tweeted a photo from the Harrogate show this morning, its a long shot from a distance and you can clearly see the Zona type stickers, whereas the other type are indistinguishable at that distance.

[Pendles10]

Hey Edward, been a big fan of GM for years. Really like the stickers with the embossed GM Logo on the purist, octane, argon etc. Not as much of a fan of the zona/six 6 ones but they are still nice. Think last years and this years versions are the best i've seen for quite some time.
My all time favorites were the circa 93-95 with the red original trim and grip.
Any plans to bring back the cannon, maestro, diamond or autograph anytime in the future.

Keep up the great work.

Cheers

The GM Maestro has come out in the Aussie range.

[Tom]

I think the catalogue shows off the new stickers even better than the site:

http://www.gm-cricket.com/upload/catalogues/pages/BOC2014.pdf

[The_Bird]

The Six6 looks very nice in the brochure. like the shape as well, very thruxton i think.

[horseman]

What a cracking thread to read. Shows all sides of a route to market. With both the positive and negatives . Think ed deserves credit for answering queries and questions. 

My personal opinion is that the retro bat ethos at the minute will surely die down soon so the innovative side of things will be very much to the fore. (After powerspot and bubble it will be difficult to recreate the same buzz for retro statement bats). Think the softs look great, especially the original gloves.

[Kulli]

Agreed, opinions and expert info and insight is what makes this place worth reading, whether you agree with it or otherwise.

[Edward Lowy]

I haven't met anyone who prefers the Zona style ones, but maybe I'm too old to hang around with the cool kids anymore. I presumed they were mainly designed for a bit more exposure in the subcontinent market where giant Logos seem to be the norm, and I guess make the brand more easily identifiable, but maybe it's the case that in 1-2 season I'll see them as the 'standard' GM sticker and be complaining on here when you scrap them for something else.

For now though it reminds me a bit much of the Newbery Tomohawk stickers, which I also haven't got much time for.

Is it only the flatter faced bats that have the 'F' part of the name running down the spine, I have a teammate who bought a beautiful Icon but I though having ICON F2 on the back didn't look a clean as just Icon as previously but I saw a photo of this years Argon (which I think has both 'extreme' face options) and it just said 'Argon'.

Hi Kulli

We introduced Zona in 2012 (a) because we can (b) because it is quite a radical shape & (c) to allow us to test feedback to a different, clearer, bolder branding statement.

Sales of Zona have surprised us (in a good way!). Not going to retire on the proceeds, but it has done better than we anticipated and created a lot of interest. Reaction from retailers and distributors around the World was very positive to the branding, and as one of our missions is to be as clear as possible when reproduced in the media, you can see that with Six6 & Icon we are travelling down that road. We have moved on a little from the precise Zona layout so that both front and back main stickers show GM and the bat name. The "F" number is also shown on the front back and sides. The principal sticker on the side, as we go forwards, is GM DXM as that really summarises the USP's that we endeavour to deliver to cricketers.

Thank you for your comments and contributions, much appreciated

Kind regards

Edward

[Edward Lowy]

I think the catalogue shows off the new stickers even better than the site:

http://www.gm-cricket.com/upload/catalogues/pages/BOC2014.pdf

Thanks Tom, the cover of The Book of Cricket 2014 is a really cracking picture. I hope that when people see that bats in the flesh and handle them, they will realise that this is a very high quality, designed execution.

Kind regards

Edward

[Butterfingerz]

Ed, don't know if you read before but the Aus site is showing that the Maestro is to return but there are no pics. Will the design match the old Maestro or is it all new?

[Edward Lowy]

Really don't understand why there is 2 types of stickers...
Makes for a disjointed range of bats

Yes, I agree that we are open to this comment. As outlined above, branding is evolving and we have to consider our trade customers around the world and ensuring we don't make their investment obsolete.

The range splits quite neatly : Octane, Argon & Purist in classic GM dress, Six6 Icon & Zona in contemporary. Bear in mind that even if we changed all the bats, when you go into a retail store there will inevitably be a mix of presentations.

I have said elsewhere in this thread that my preference is the clearer, bolder branding, but that's a personal thing. I am not saying that one is better than the other, beauty is very much in the eye of the beholder. I look at what else is brought to market by our competitors, some I like, some I think is a complete mess from firms who are scared to move on.

Kind regards

Edward

[Edward Lowy]

Ed, don't know if you read before but the Aus site is showing that the Maestro is to return but there are no pics. Will the design match the old Maestro or is it all new?

Good question, yes I do know about Maestro. This is what is called an SMU (special make up) for specific accounts in Australia. Very nice too, well I would say that wouldn't I, it is in contemporary branding with a particularly vivid lime green theme.

Kind regards

Edward

[Kulli]

Hi Kulli

We introduced Zona in 2012 (a) because we can (b) because it is quite a radical shape & (c) to allow us to test feedback to a different, clearer, bolder branding statement.

Sales of Zona have surprised us (in a good way!). Not going to retire on the proceeds, but it has done better than we anticipated and created a lot of interest. Reaction from retailers and distributors around the World was very positive to the branding, and as one of our missions is to be as clear as possible when reproduced in the media, you can see that with Six6 & Icon we are travelling down that road. We have moved on a little from the precise Zona layout so that both front and back main stickers show GM and the bat name. The "F" number is also shown on the front back and sides. The principal sticker on the side, as we go forwards, is GM DXM as that really summarises the USP's that we endeavour to deliver to cricketers.

Thank you for your comments and contributions, much appreciated

Kind regards

Edward

Thanks for the info, do you believe that is down to the bat itself, or the branding(obviously both play some part), I guess that will show with multiple bats now available with similar branding.