In my view, the brand name is, for me, linked to the GN Sabre of the 90s. The bat finishing is very similar too... Poor!
The colour scheme looks like it was designed that way because all the other crayons in the packet were broken - red and blue is not a very nice combination.
This is from someone who has a top of the line sabre bat and it is a very, very good bat.
This was the reaction of a mate of mine;
"If I owned the brand, I would want a full branding redesign - some money spent on a proper graphic designer and they will sell alot more gear.
Obviously whoever is designing the product really knows that they are doing - unfortunately, they have allowed their young child to colour them in."