Maybe it uses Max Recoil Technology!
From experience, 'ping' is a personal thing - i've gotten on really well with bats that other people thought were planks and vice versa.
Amongst the custom brands newbery, M&H, Laver etc can command a £250 price tag as they are established brands with a great reputation for producing great bats.
Amongst this market I think it's going to be hard to jump in at that price without getting more support behind the product first.
If you take Fusion as an example, their Super-best bats were being sold around the £160-£180 (iirc) originally, but having gathered momentum and established their reputation as a great bat maker they can now charge £250 for there product (and even then some people were still put off!)