a lot of people will have parents buying for them or be younger lads (18 - 25) who more than likely dont have much cash left over after buying beer.
To put the price into perspective, I'm 19 so fall into the "target audience" for these.
I applied for finance on a new (to me anyway) car yesterday at £150 a month, which, without going into detail, is what I can comfortably afford to spend and still be able to eat each month!
I'm assuming my financial situation is similar to most my age, so £150 on gloves is far too high.
Just my 2 penny's worth but could be worth considering less materials (is 4 types of leather really necessary) and a lower price for the consumer.