I think your missing what my question was
I was wondering if you could spend enough money to change everyone's notion of grade 1 willow? Just as I would imagine that if Michael Clarke and other big names suddenly came out and said that big edges were for village cricketers then that would change peoples ideas about that. I could be wrong.
Its an interesting question, it depends how ingrained the definition of grade 1 willow is in the general public or average cricketers mind. I am not sure many people actually know how willow is graded (myself included for a long time). I suspect most people look at the sticker price and the G1 or pro or 7 star or whatever else tag and assume it is the best.
Some ideas will be more saleable than others though in my opinion - for example I think if the majority of superstars said 5 grain bats were better than 10+ grain for some reason, or heartwood is the way to go, I think that many people would buy the idea and pay more for it.
The big edge thing - I am not as sure. If Michael Clarke or MS Dhoni said a 30mm edge bat with less concaving is better than one with 45mm edges (with alot of concaving) at the same weight - I am not sure that will fly as easily. Reason being big edges are a much simpler concept to fathom for most people. Assume I am a layman, I look at a 45mm edge bat vs a 30mm, my first thought is the 45mm is a beast - I want that, I can make the ball fly. Much harder to convince someone to look at the 30mm and say it has less concaving etc, these are more technical aspects (as are grains , heartwood etc) that alot of people won't bother understanding. The first impression from a big edge bat is very strong for someone who doesn't know that there is quite a bit more to it.
Its an interesting debate.