Tom sorry but i just dont agree.. The symbol for Mercedes has been around for years and is instantly recognisable from the 3 prong star, it was part of the original makeup of the company and has not changed for 80 years. You hear the Intel jingle after every ad so it is etched on your mind and that jingle is hardly ever changed.
The newbery logo to me meant quality a seal of approval... to change it to the N with stripes, you will double take. Is that a Newbery or a copy?
As for the running of Newbery and pushing it forward... Are you suggesting the logo will do this? Newbery haven't signed anybody new up to use there bats, there has been no big fanfare within Newbery for godsake and the newest thing that has happened is that the logo as has been leaked onto a forum from a test website
Hardly trying there best to gain a greater market share or drive the company forward, they are still living on the old name and they should respect that.