Sports direct seem to be getting there own low end range in companies. They have gray nicolls venom which is basically the e41 stickers in a orange /red colour. The gloves to go with it look identical to the quantum 5 star from a few years back. They seem to have a specialized range in Gunn and Moore being the gmax.I think they had something one off with Gunn and Moore last year too, I think it was a halo but not sure what it was called. I know a lot of slazenger they have is just for them and now it looks like they've got it going with kookaburra.I think it's fair to say it is all low to low mid end though.