Okay, after spending some time over the weekend in Sydney's cricket retailers looking at the new 2014-2015 season gear, I can confirm what most of you have said - there's little innovation and substance behind Kookaburra's range.
At least I was impressed by the Kookaburra Bubble reboot and and the underrated Kookaburra Midas protective gear (gloves, pads et. al). This season it seems that even the Bubble has been a bit more scalloped. Of course the players grade bats have a fuller profile, but as many of us have noticed - the fuller profile bat is now more desirable.
I did notice, however, that many of the other off-the-shelf brands are catching on. The Gray-Nicolls Elite, F18, Matrix and Colossus all present full-fuller profiles and I noticed a few GMs and maybe even a Puma which are also following suit.
It's possible that the SG factory templates (where the Kookaburras are made) are too expensive to redesign/reconfigure - which is a terrible shame for Kookaburra. You'd have to think that dropping the ball like this could prove a bit costly for them this season.
Lastly, like others have said - the new Kookaburra stickers look pretty attractive for 2014-2015. One store I popped by had a unique range called the Patriot (perhaps exclusive to the Greg Chappell Cricket Centre). As a full kit, the the Patriots look brilliant. However the only thing worth mentioning is the Patriot bat is its very high spine and great stickers. The pads and gloves of this range look great and at first glance one would think that the Patriot is simply a revamp of the 2013-2014 Midas range. However IMHO the Midas kit offered much more protection than the Patriot range. e.g. the Patriot pads are fully HDV whilst the Midas have 7 cane front runners and the Midas gloves were sausage finger, whilst the Patriots are V split etc. It would appear to me that the Xenon kit is the successor to the Midas range. That's a little surprising as the Midas' colour coordination (and sponsorship of guys like Chris Rogers) seemed to me like it Kookaburra was targeting a slightly older demographic, whilst the Xenon is targeting a much younger demographic.
The video review of the Patriot bat can be found here:
https://www.youtube.com/watch?v=eV4ZVa6fRjM#t=15