Also, I do find it amusing how brands go on about how they pick people to represent them etc. Utter rubbish. They pick players on the top leagues who 99% of the real customers will have little to no exposure to. Hell, most people don't read the local rags so saying 'I'm in the paper each week', isn't really exposure.
I'm still to be convinced that targeting the right people within a club who will actively promote a brand and demonstrate to enough of the normal players that it's good kit. Gecko might annoy with the 'sponsorships' but I suspect that by doing this they will dominate their local markets in the not to distant future.. It's amazing how people will stick to what they know and will go back with them. Gecko don't care... Buy bat in for 90, sell for 'discount' 170... Still loads of profit, especially if you are shifting volume.
Sometimes whilst I agree that anyone below pro level shouldn't get kit, I do find it annoying who is deemed worthy and why volume is looked down on. If I could shift 400 bats with 40 quid profit or 100 bats at 100 profit, then I'd choose the former.. Why...because more people would see the brand, more exposure, hopefully more customers.