"Seven current England players – Robson, Bell, Root, Buttler, Jordan, Stokes, Anderson - choose to wear Masuri’s new Vision Series helmet, which has been designed and developed to meet revised ICC safety standards."
When Masuri say 'choose' I assume that is a mistake and is meant to read 'are paid a swag bag full of money'...
I think it is very much a company worried about anyone encroaching on their 'turf'.
Masuri should be very careful when it comes to this sort of one-sided oneupmanship - especially as it would not be the first time one of their helmets 'failed'.
I think everyone needs to put the Broad thing into perspective. Safety equipment does not always stop people from getting hurt. If people shun Ayrtek, it would almost be as stupid as people going out tomorrow looking for an alternative to seat belts because the 0.0001% of every car journey, someone got whiplash.
Cricket is a dangerous game. As adults we accept the associated risks. If Broad didn't set his lid up properly, I would be seriously considering removing my sponsorship of him, instead of looking at Ayrtek - Broad has a responsibility to the brand as much as Ayrtek/Adidas has to supply him with kit.