Topic: Starting up a brand!!! (Read 12252 times)

Vulcan Cricket · « **Reply #30 on:** September 25, 2014, 05:02:11 PM »

I think toms right there are loads iam one of these small brands yes it is very hard but I got hacked of sell kit for others and getting not much in my favour so I chated to my good mate Gary at choice I wanted him to make bats as time has gone by iam doing a few my self but with work I fin fit hard to get time but I do all my own repairs etc. as with softs I used one India company and they were ok to get me up and running but then I made the change to robinson and glad I did and also we have become good friends I think if you want to make a livening from the word go your going to be looking sell 1000s of bats a year but if your looking to say sell to local teams then give it ago if you got a few k spare I try to supply the best I can and that I would happy to use and that I would happy to pay for Dean

tim2000s · « **Reply #31 on:** September 25, 2014, 05:21:17 PM »

Quote from: ProCricketer1982 on September 25, 2014, 04:50:52 PM

This is when as you say, you need to make your choice as a brand which way to go. I still think that if you actually priced things to make a profit but not a massive profit you'll find you are a lot less than the competition and so will pick up sales.. You'd need people on those local areas to help you (seems quite easy to get people to help if you give them cheap kit)

No brand seems to really do this to the right people, they focus on 'premier league' players rather than the right ones

As we'll hopefully see I the �100 challenge, it depends what you get for 'CHEAP'...

ProCricketer1982 · « **Reply #32 on:** September 25, 2014, 05:28:48 PM »

Quote from: tim2000s on September 25, 2014, 05:21:17 PM

As we'll hopefully see I the �100 challenge, it depends what you get for 'CHEAP'...

Add up the costs

Cleft
Handle
Grips
Stickers
Twine
Wax

So if we purely work off g1.. That's how much to buy?

(We can add the set up machinery later as over the years it'll last it'll add peanuts to each bats cost).

Bulldog Cricket · « **Reply #33 on:** September 25, 2014, 05:39:17 PM »

Think you win the award Adie.

ProCricketer1982 · « **Reply #34 on:** September 25, 2014, 06:27:05 PM »

Quote from: Bulldog Cricket on September 25, 2014, 05:39:17 PM

Think you win the award Adie.

Sweet.. What's that?

Stuey · « **Reply #35 on:** September 25, 2014, 07:47:29 PM »

Quote from: Rob580 on September 25, 2014, 04:05:29 PM

Speaking to Clair & Tony the other week, they said they're sending quite a few to Aus & NZ this year, so they're growing in reputation, plus quite a few touring sides who come down this way normally go over there and buy a few new sticks.

that's good to hear, they've put the hard yards in. I haven't used one of their bats for a few years, always found they were hard pressed and took a long while to open up. I might pop in their over the winter.

joeljonno · « **Reply #36 on:** September 25, 2014, 07:55:35 PM »

The shop in St Austell is very good. They were very honest and open when I went there. Had a good chat about making bats, like the old man who does the in house bats there.

If you are making your own bats, I bet you they would be happy to stock them. That way you can get your kit out there.

However, the kit needs to be of decent quality, I would be unsure if you are just getting OLS pads and adding a logo.

Rob580 · « **Reply #37 on:** September 25, 2014, 08:23:52 PM »

Quote from: Stuey on September 25, 2014, 07:47:29 PM

that's good to hear, they've put the hard yards in. I haven't used one of their bats for a few years, always found they were hard pressed and took a long while to open up. I might pop in their over the winter.

I've gone away from them just for a change as much as anything, but would definitely go back no questions asked, but I know what you mean, by the time they're opened right up, usually the handle is on its way out!

Plus their new Superior softs are really tempting me! Lovely neon yellow & blue details. Mmmmmmmmmm

Stuey · « **Reply #38 on:** September 26, 2014, 07:04:33 AM »

To be fair to Tony he says he presses the bats for clubbies different to the ones he does for pros so they last longer. I'll check out the softs they are usually a very high standard.

tailender · « **Reply #39 on:** September 28, 2014, 09:54:10 AM »

There is a plethora of factors to consider, it isn't simply a matter of buying a few blank bats, getting stickers printed and off you go. Remember the financial aspects:

Are you going to have a website, if so, how much a year will this and a domain cost?
Remember, bats will break and its not always your fault, how will you deal with replacements/refunds?
Importing bats comes with the added threat of bats being drilled by customs, how are you going to factor in a contingency?

all of these things need to be considered before you can set a price mark up, in order to run your brand properly, you will probably find yourself pricing your bats more or less at the same price your competitors are, simply because they have the same matters to consider. Therefore, why should Mr A pick your bats over anyone elses?

further, if you try to cut supplier costs to save a little, are you going to be bringing sub-standard goods to market like so many small brands do? this is one of the main reasons why Mr A will pay a little extra to feel the security of someone like Kookaburra being financially able to replace, refund and guarantee quality etc.

ProCricketer1982 · « **Reply #40 on:** September 28, 2014, 06:27:56 PM »

Quote from: tailender on September 28, 2014, 09:54:10 AM

There is a plethora of factors to consider, it isn't simply a matter of buying a few blank bats, getting stickers printed and off you go. Remember the financial aspects:

Are you going to have a website, if so, how much a year will this and a domain cost?
Remember, bats will break and its not always your fault, how will you deal with replacements/refunds?
Importing bats comes with the added threat of bats being drilled by customs, how are you going to factor in a contingency?

all of these things need to be considered before you can set a price mark up, in order to run your brand properly, you will probably find yourself pricing your bats more or less at the same price your competitors are, simply because they have the same matters to consider. Therefore, why should Mr A pick your bats over anyone elses?

further, if you try to cut supplier costs to save a little, are you going to be bringing sub-standard goods to market like so many small brands do? this is one of the main reasons why Mr A will pay a little extra to feel the security of someone like Kookaburra being financially able to replace, refund and guarantee quality etc.

Given the costs, anyone going to be open and honest and say how much buying bats in from a to, hunts type maker is.. I suspect you don't have to charge 250+ to make a decent profit. Of course, as with all of this, it depends how much you are trying to make for yourself... 10k, 20k, 30k or more etc.

tailender · « **Reply #41 on:** September 29, 2014, 08:50:32 AM »

I do know the costs of wholesale cricket bats but don't think it is fair to disclose on here as some of the sponsors buy in from abroad and it would give away their mark up.

But, you are right, you don't necessarily have to charge anywhere near �200.00 to make a profit, it all boils down to how much you want to make and how big your overheads are.

Tom · « **Reply #42 on:** September 29, 2014, 12:16:32 PM »

If you're not charging �200+, it's probably not worth even bothering IMO. Bearing in mind costs of bats, shipping, tax stickers, grips, breakages/warranty replacements and any design/sampling work which goes into them.

tailender · « **Reply #43 on:** September 29, 2014, 12:28:14 PM »

you have a point Tom, which is exactly why it is so hard for small names to be heard above the noise.

If a small brand starts to charge �200.00 IMO they are almost pricing themselves out of the market because A) they have no brand affiliation and B) other, more familiar brands are offering the same service so why would customers change.

Ebay and Facebook are now flooded with small brands offering bats at low prices, making it difficult to trust the quality.

ProCricketer1982 · « **Reply #44 on:** September 29, 2014, 04:04:53 PM »

Quote from: Tom on September 29, 2014, 12:16:32 PM

If you're not charging �200+, it's probably not worth even bothering IMO. Bearing in mind costs of bats, shipping, tax stickers, grips, breakages/warranty replacements and any design/sampling work which goes into them.

I don't doubt that it makes it less attractive but if you are claiming to offer 'value' then you can't then charge the earth. Obviously if you skimp on quality through cheap imports etc then it's a different sort of value

Author Topic: Starting up a brand!!! (Read 12252 times)

Vulcan Cricket

Re: Starting up a brand!!!

tim2000s

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ProCricketer1982

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Bulldog Cricket

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ProCricketer1982

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Stuey

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joeljonno

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Rob580

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Stuey

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tailender

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ProCricketer1982

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tailender

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Tom

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tailender

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ProCricketer1982

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