Probably in hot climates I would say like India Pakistan etc. not the case here in uk really just enough to soften the fibres, you learn as you go. It's taken me three years to get it where I am consistent and to get exactly the feel that I want along with a bat that will last for the general public as value for money is vital for a customer. It's alright pressing soft because some of the top players like it that way but with the ever growing amount of cheap cricket balls even county standard balls have got harder, the bats will break up easily so it's finding that precise line between performance and a bat that will last. That takes a while to get right. with each cleft bat I am always learning. Every day is a school day.