I was going through some of our old catalogues at work the other day, dating back about 15 years. The increases in products like shoes, softs, bags etc is quite minimal, in fact with the advancements in materials they offer better value now, especially lower to mid range pads and gloves. Premium bats have increased markidly because of the lack of pretty willow, but still always sell. There is still a price point to suit most cricketers with bats starting at $90, around the $250 - $350 mark the largest volume range. To the guy stating how much money is in cricket retail you are clueless, you are entitled to your bizarre opinions on the game but you're basically calling all retailers greedy which is utter garbage.