Unfortunately in this day and age its all to easy for customers to contact/complain via social media as they want an instant response. If a customer chooses to contact you via twitter, facebook, pigeon carrier or whatever you should give the same response, the medium that they choose to contact you by should not dictate the response.
Good that you have done a reversal and changed the decision, which is not easy to do and takes balls.
Without going through the whole process it was not a decision which was revered really it was a kink in a process which needed looking at which has now been solved.
We are evolving our infrastructure in-line with what we can offer physically which we are on both fields always trying to improve and move forward.
You make a good point about social media but it is a two way sword but our openness is there for all to see.
We listen to all and everybody views and the meetings can last up to 7 hours in the past that's how much emphasis on not just getting the best products to the crease but also sorting every issue out from returns to who makes the brews!!!!
I'm happy with the outcome as i always believe customers should shape the future and feedback both positive and negative meet in the same way.
Our best practice just got better which can only make us stronger.
Happy your happy with the outcome Tom