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[WalkingWicket37]

Except woodworm had nothing to begin with and dived in, New balance are a multi multi million pound sports business that's been running since 1906

Yes NB are a multi million pound company, and they make excellent shoes.
However how long can the speculatively throw money into the cricket market hoping it comes good?
There's only so long they'll keep the cricket experiment going I think, if they make a profit in that time then great - carry on, if they don't oh well - onto the next venture.

[Seniorplayer]

I think NB Balance cricket interests are more about becoming world leaders in the  footwear market.

[northernboy1987]

After a small bit of research I'm pretty sure New Balance will be able to throw what they want at who they want, their revenue is apparently over $2 Billion dollars a year, I would hazard a guess that (bar Adidas) this is more financial backing than almost any other cricket kit supplier?

[Neon Cricket]

I would hazard a guess that (bar Adidas) this is more financial backing than almost any other cricket kit supplier?

Easily, like @Seniorplayer says their interests will be more around becoming the leaders in footwear - it won't cost them much, in relation to the size of the company, to have NB as a cricket brand instead of just a footwear supplier.

Would you buy NB shoes because Steve Smith or Ben Stokes were wearing them but still using a different make of kit? Or would you buy NB shoes because their Bat/Pads/Gloves are NB...

[lazza32]

How does root go in other countries other than Australia?

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[csnew]

Hasn't root only played 1 test match on the subcontinent? Or does that not count for players from England and Australia.

[northernboy1987]

Easily, like @Seniorplayer says their interests will be more around becoming the leaders in footwear - it won't cost them much, in relation to the size of the company, to have NB as a cricket brand instead of just a footwear supplier.

Would you buy NB shoes because Steve Smith or Ben Stokes were wearing them but still using a different make of kit? Or would you buy NB shoes because their Bat/Pads/Gloves are NB...

Exactly, that's what I was getting at, I don't know what kind of money these international players get thrown at them but say between Smith, Finch, Stokes and hypothetically Root (first 4 NB players off the top of my head) even if it costs them $1million it's really a drop in the ocean for a business with their resources. Your point is bang on, it's all about exposure of the brand, kids don't run up to their parents at Christmas saying "mum I want the same cricket boots as Ben Stokes" but they might ask for the same bat which in turn obviously puts the brand in peoples minds, so when it is time for new boots you get "oh how about New Balance" or something along those lines.

I, upon reading this back, realise that a lot of what I've written is stating the obvious but I've done it now so what the hell haha

[Vitas Cricket]

The talk in the Summer was that GM let Hales go to finance a new deal recently with Root. So it would need to be a big buyout if he does go, so recently after signing again with GM.

They are making a big push into lots of sports, South Africa cricket kit is now New Balance, as are the kits of Stoke and Liverpool football clubs, and a number of prominent premier league footballers now wear NB football boots, i assume other footballers round the world too but I haven't seen enough football this season to know.

[Buzz]

Jake - do you know if NB will do some playing whites etc as well next season?

I am also interested to see what move UnderArmour make into cricket. They are testing the water with Surrey this year.

[FattusCattus]

Who is Hales with now?

[rickjames]

Jake - do you know if NB will do some playing whites etc as well next season?

I am also interested to see what move UnderArmour make into cricket. They are testing the water with Surrey this year.

There's some whites on the NB Aus store here http://www.newbalance.com.au/men/apparel/cricket/155600,default,sc.html

With the battle for No 1 between Root and Smith only just beginning it'd be quite the coup if NB got the former.

[rickjames]

Who is Hales with now?

GN

[Vitas Cricket]

Jake - do you know if NB will do some playing whites etc as well next season?

I am also interested to see what move UnderArmour make into cricket. They are testing the water with Surrey this year.

No plans for whites to my knowledge. Under Armour I haven't seen or heard anything other than them doing teamwear.

Hales with Gray Nics @FattusCattus

[Johnny]

NB also a massive player in the USA with baseball cleats. The money they spend on just shoes deals in the MLB will probably be eye watering