Of course they don't! It's just an advertising move - I'd imagine it's probably more cost effective to pay Joe Root £200k than it is to spend that money on tv/print ads for example, particularly given the amount of media coverage (with associated pics/videos) that Root gets and will therefore feature NB products.
Suspect we'll see very few of the top pros using kit from independent cricket companies in the future.
you are right Edge, everyone who is anyone will be signed up to the big boys, kids watch what bat they have and beg their parents to buy the bat Root/Clarke(?)/Smith uses....the only problem is that's £300 quid...
WE, YES US,THE CLUBBIES are paying for this young and old because someone has to pay for these huge signing fees. Remember Woodworm, a million smackers between KP and Fred and 2 years later they got no money.
old me says boycott the big boys and stay independent, British if possible, not that there is anything wrong with Indian/Pakistani bats at all, but we still have a precious industry in this Country.