Yes Cam but how do know the bats are not made by a big brand
We think far too much into things on this forum...
Two people walk into a shop, let's call them Senior and Player.
Senior has always used *insert big brand here* while player has no preference and is after a decent bat at a good price.
Senior goes straight over to the *insert big brand here* display, and picks the bat with stickers the same as he has seen his favourite player using on the tellybox. This bat is a generic big edged, concaved shape that costs £320
Player looks for profiles he likes. Having selected a few bats he waves them round and decides on a couple he likes the feel of. He then picks up a mallet and tests which he feels is the most responsive. He ends up with a light bat, with a full shape and the wood looks just as good as, if not better than, Senior's top of the range *insert big brand here*. Player then pays for his bat, which is £180.
By being broad minded you can have a nicer bat for a lower price. How a new brand offering more choice, that could lead to a better value purchase, is a bad thing I do not know. At the end of the day, if it's a decent bat at a good price, 95% of buyers won't give a stuff where it's made.