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[ItsJustCricket]

Hello all,

As many of you may know, I'm a particularly passionate fan of Phantom Cricket, and to that extent Paul has asked me to write my first ever blog post, on exactly that topic.

The title for the blog is "Who are Phantom cricket and why do we like them so much?" , and it features much of what I have previously written on the subject, along with some more up to date and interesting material. I think it would be fair to say I was offended by some allegations that Phantom is a stickering brand, and that definitely inspired me to pitch this blog to Paul.

The blog should be up tonight, just making the final tweaks now, but in the meantime, check out the other blog posts we have done here - www.itsjustcricket.news - remember, every blog has a unique discount code inside, so its worth your while to look through them, and distract yourself until the weekend!

Happy reading!

Chris

[ridhuan]

Will visit the blog, it would be interesting if Amos the yorkmen does video on the phantom bat!

[RoCo Da Pixie]

Hope the blog works out for you. Personally I am not sure if I will read it as your view point on Phantom is not one of a neutral.

[ItsJustCricket]

Hope the blog works out for you. Personally I am not sure if I will read it as your view point on Phantom is not one of a neutral.

Absolutely correct it isn't! But it is a viewpoint of someone very informed of the industry - I have dealt with plenty of small and large brands, and would think that this knowledge allows me to talk with something approaching authority. If I say positive things about Phantom, or defend them from uninformed rumours on here, it is because I truly believe in them - nothing else!

[RoCo Da Pixie]

Absolutely correct it isn't! But it is a viewpoint of someone very informed of the industry - I have dealt with plenty of small and large brands, and would think that this knowledge allows me to talk with something approaching authority. If I say positive things about Phantom, or defend them from uninformed rumours on here, it is because I truly believe in them - nothing else!

Well informed? from what point of view? a retail perspective?

[billyb]

I remember when this forum was full of banter, and people applauding the efforts of people doing productive things about the trade.

Nowadays it seems belligerence and sarcasm are the order of the day, and that is sad. I used to really enjoy being a small, infrequently-posting part of this community.

I look forward to your blog Paul. 'Haters gonna hate' mate.

[ItsJustCricket]

Well informed? from what point of view? a retail perspective?

Yes! From the point of view that I'm working in the industry, and therefore I'm more informed about it than some other people who share their views. I don't see how the "well-informed" part of that can be questioned?

CBD

@billyb Thank you for the kind words - some people on here are still great, it's just a small but vocal minority who spoil it. It's actually Chris here, Paul's colleague. I now post on behalf of IJC, because Paul got so tired of the behaviour you mentioned that he had to leave the forum. A real shame I know.

[RoCo Da Pixie]

@billyb I have purchased my last two bats from IJC and have no hard feelings about them as both bats are good.

I think I am getting to the point of why write a blog about a topic you're heavily involved in and have a biased point of view.

I asked the question of how Chris is well informed. From who's view point and what perspective? I can say I am well informed because I know where the vast majority of bats are made. I even knew M&H were Indian made before IJC came out with their mission statement and USP of stocking bats where they know the origin etc.

[ItsJustCricket]

Without getting too technical - I am well informed because I have a close relationship with Aftab, I even helped him design some of the tweaks that I mention in the blog post (see more later). So I have the unique perspective of being well informed from a manufacturing point of view, from a retail point of view, and from a customer point of view (I've purchased a pair of the Phantom pads for this season!).

The reason for the blog was to explain why we all love the brand so much - I don't think sharing our opinion on why we love a brand is biased per se - just explaining some of the details about what makes Phantom a great brand!

Hopefully that makes sense!

CBD

[uknsaunders]

Let's all go easy on Chris. It's his first blog post and isn't everyone allowed to write a blog? Whether you believe IJC are well informed, biased, or neither, they can still write a blog can't they? Most blogs are a form of marketing anyway, so I really wouldn't get to hung up on neutrality.

[ItsJustCricket]

I would add in addition to this, Paul has specified that it isn't too markety - it will have some insider information and aim to be educative as well. Maybe not for those in the know like on this forum, but the wider audience is the general public, who perhaps aren't as knowledgeable as us here!

[No.4]

I can't actually see the blog when I click on the link. Am I missing something? I can see the older ones.

[Kulli]

The blog should be up tonight, just making the final tweaks now, but in the meantime, check out the other blog posts we have done here - www.itsjustcricket.news - remember, every blog has a unique discount code inside, so its worth your while to look through them, and distract yourself until the weekend!

Happy reading!

Chris

[Ridenmarke]

Looking forward to some informative reading 

[WalkingWicket37]

I can't wait to find out who the very informed in the industry shadow writer is!