As a club, we currently outsource all of our embroidered/printed clubwear (matchday clothing, training wear, etc.) to a local sports shop and our members buy the kit directly from them using their website. The club itself makes no money from this arrangement, save for a small volume-related rebate.
This does seem to be a popular option, but I was thinking about how we can take a bit more ownership of the club wear and actually use it to make some funds for the club, as well as minimising delivery costs for members (a lot of our members will buy the kit individually and incur £4 delivery charges every time).
As a club, we don't want to be holding stock (or at least not excessive amounts) but I was hoping other members out there might be able to advise other routes they have taken. I see Gray Nicolls do a club shop arrangement (our kit is currently GN anyway), which I guess would cut out the middle man, but the main aim is to be able to set our own price and manage orders so that the club gets the benefits rather than the current arrangement which seems very weighted in favour of the current shop.
We are starting to plan for next season (
) as we will have multiple new sponsors so now seems like a good time to start...