According to the staff on the gate, this would be an understatement to say the least.
I began chasing them for a date of the event back in March as I wanted to ensure I could exhibit and avoid upsetting the family by missing my son's 1st birthday. Whilst at the same time trying to book a holiday with my parents in Sept too who are taking us all away (its also my wifes bday on the 26th and my bday on the 28th so Sept is pretty packed!)
They said they were holding an internal meeting to confirm dates and would let me know once this had been held.....having emailed, rang and chased them since with no reply I was a bit miffed when speaking to the SF rep in August that they had booked their spot and knew times/dates etc.
The only reason I managed to get confirmation of attendance was thanks to Jake who forwarded the retailer form to me so I could at least show up and see if its worth spending £1k+ on paying to exhibit next year....made me think it was for the recognised "bigger" brands only no the Super6 has disappeared