If we know that top end bats are not always the best, and off the shelf typically get graded on looks first (few exceptions here though) then why do we continue to fork out top dollar to buy them? My best bats have always been lower down on the price list when compared to some of the custom mades I've gotten;
My Helios Atlas (really a Newbery GT) was $300 when I bought it back in 2011 and it is easily the best bat I have owned. It performs and more importantly, it just feels right in my hands. 5 years on and it's still going strong. Now the SS I bought the other day was $350 and it too just feels right in the hands, but it genuinely feels better tome than the Affinity Persona I recently purchased, which was almost double the price. I think this is solely down to the mental factor of me picking the SS based on feel, whereas the Affinity was sent across without me having any prior physical input and it didn't turn out exactly how I had hoped. It's not bad at all and is actually very good, but when you visualize something and your vision doesn't come true then you always have those thoughts there. In saying that, had it turned out how I hoped I wouldn't have purchased the SS, so it worked out well for me.
Reading most the reasons for people selling bats on here most of us value feel/pickup/balance in the hands as the most important factor with a bat, be it due to a certain bat or handle shape or weight, feel seems to be the number 1. You never see anyone on here go; I bought this expensive bat and it's a dud so I'm going to sell it on haha. Most of the time it is because it didn't feel right to them or they had another that simply felt better. Often people make a loss on their original purchase price even though they often sell a product near its original condition.
I guess to come full circle, it would be good if we could create a new baseline for buying bats because the only reason cricket retailers get away with listing multiple bats for AUD $1000+ is because people buy them. Right now the baseline seems to be $600 for most bats which used to be the absolute creme of the crop not even 6 years back.