I might have got the wrong end of the stick here but are you suggesting NB might go bust over their heavy investment into the cricket market?
Seems a lot of folk underestimate how big of an outfit they are, New Balance are a 100 year old, multi-billion dollar operation, not some fly-by-night who bit off more than they can chew, they could blow 10's and 10's of millions on cricket and still decide it's not for them and walk away without breaking a sweat.
No not that they will go bust it will take a lot for that too happen but can imagine they will either stay part of the cricket and bring out more ranges and in 20 years be what we see GM, GN and Kookaburra are now. Or completely over invest into it and don't see much profit and drop off the radar in the next few years.