Its not the first instance in history where a batmaker makes bats for other brands as well as have his own brand. Suggesting that the batmaker would reserve the best for his own brand and pass the less inferior ones to others is poor.
Regarding the pricing etc., honestly, away from this forum how many people would really have all this information when buying a bat? All people care about is budget, brand, look, feel, ping; in that order. An average guy will buy a Keeley bcos he has seen 'X' player play with it on TV or if he heard from a friend that the brand makes wonderful bats.