When it comes to UK brands, stores in America tend to get the previous seasons stock, or leftovers. I remember Cricket Store Online hitting social media hard to promote GN Mavericks that had just come into stock on the same day we reduced them as a discontinued model.
You say well known seller, i've never heard of them either on or away from this forum.
It is possible to find low end bats that perform, we have selected plenty during visits to batmakers/suppliers over the years.