Marketing ploys
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Sitonit

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Marketing ploys
« on: October 09, 2017, 04:18:47 PM »


So, I see that some bats are marketed by buzz words like "Kohli Profile".

Does that mean it may be more attractive to some amateur buyers or it does make a difference?

I mean, how would a bat suit your game AND your playing conditions, differently if it's marketed by flags like "Kohli profile" vs "Tamim Iqbal Profile", when the buyer has never picked up a Kohli or Iqbal's personal bat?

I have also noticed that some guys place custom bat orders with two simple words, "Kohli Profile", and they are ready to generously open their wallets.

I am trying to see where is the balance when a Kohli profile may actually boost someone performances vs it's only a marketing ploy?

   
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leatherseat

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Re: Marketing ploys
« Reply #1 on: October 09, 2017, 04:46:03 PM »

It is a modern twist on the classic 'Boycott plays Slazenger', or the Mike Atherton autograph Gray Nicolls, etc. The bat may be made by a different maker, but it is a way to find a link to a favourite player. It may or not suit the user, but that is not always the prime motivator behind buying a certain bat (particularly for youngsters, but not exclusively). Anyway, if it doesn't suit, it provides the perfect excuse to buy something else. Perhaps a Tendulkar profile...?
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Jaffa

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Re: Marketing ploys
« Reply #2 on: October 09, 2017, 04:50:02 PM »

I remember thinking if the ST profile is good enough for that little blighter then it's good enough for me.

I'm not good enough to make it work.
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InternalTraining

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Re: Marketing ploys
« Reply #3 on: October 09, 2017, 05:15:32 PM »

So, I see that some bats are marketed by buzz words like "Kohli Profile".

Does that mean it may be more attractive to some amateur buyers or it does make a difference?

I mean, how would a bat suit your game AND your playing conditions, differently if it's marketed by flags like "Kohli profile" vs "Tamim Iqbal Profile", when the buyer has never picked up a Kohli or Iqbal's personal bat?

I have also noticed that some guys place custom bat orders with two simple words, "Kohli Profile", and they are ready to generously open their wallets.

I am trying to see where is the balance when a Kohli profile may actually boost someone performances vs it's only a marketing ploy?

 

Those are the marketing tricks to make bats appealing to buyers who don't have time to do their research nor access to pro bats.

Other than weight, grains (face picture), profile shape, bat makers should also divulge the balance point, location of node of percussion, and swing velocity of every bat sold. Disclosure of these attributes should be standardized for every bat along with weight, grains, and profile shape.
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WalkingWicket37

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Re: Marketing ploys
« Reply #4 on: October 09, 2017, 05:19:17 PM »

Would you buy a bat marketed "As used by Chris Martin"?
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Vitas Cricket

Re: Marketing ploys
« Reply #5 on: October 09, 2017, 05:21:44 PM »

divulge the balance point, location of node of percussion, and swing velocity of every bat sold. Disclosure of these attributes should be standardized for every bat along with weight, grains, and profile shape.

99.9% of the bat buying public don't know and don't care.

manno

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Re: Marketing ploys
« Reply #6 on: October 09, 2017, 05:38:23 PM »

And the other .1% could be fooled by a blind tasting anyway.
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Buzz

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Re: Marketing ploys
« Reply #7 on: October 09, 2017, 05:52:12 PM »

So, I see that some bats are marketed by buzz words like "Kohli Profile".
 

Wasn't me...!
Although I would like a tendulkar profile which picks up like a feather and is 2-10 not 2-13 ;)
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InternalTraining

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Re: Marketing ploys
« Reply #8 on: October 09, 2017, 06:08:34 PM »

99.9% of the bat buying public don't know and don't care.

They should.

It is in the best interest of the bat makers and sellers to NOT divulge or standardize that information because public would, then, buy FEWER bats.
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WalkingWicket37

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Re: Marketing ploys
« Reply #9 on: October 09, 2017, 06:39:17 PM »

They should.

It is in the best interest of the bat makers and sellers to NOT divulge or standardize that information because public would, then, buy FEWER bats.

You're thinking everyone buys bats like we do on here. The forum is a strange place (full of strange people!)

How many club players even own 2 bats? I know that 95% of my club will go into the local shop when they need a bat, buy one (price or which pro uses "one like that") dictating their choice then proceed to use that one bat until it breaks. They repeat this process every X amount of years as needed.

Nobody cares about the balance point, location of node of percussion, and swing velocity. In fact I'd bet a lot of badgers on here wouldnt even know what all of those things meant, let alone Joe Public...
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Big Mac

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Re: Marketing ploys
« Reply #10 on: October 09, 2017, 08:10:40 PM »

Would you buy a bat marketed "As used by Chris Martin"?

I'd buy one of his used bats in a heartbeat, at the very least you know there are plenty of runs left in it.
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manno

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Re: Marketing ploys
« Reply #11 on: October 09, 2017, 08:39:55 PM »

In all seriousness. As someone with a great interest in bat production/performance, shaping, willow etc. And as someone whos always pained over every minute selection of gear. I dont actually believe the gains i might get from this level of interest are any more remarkable than the as you say joepublic and his more relaxed approach.

Ok, joepublic might not pour over countless threads on forums like this, or buy dozens of bats, net with them once and move on to the next, looking for some non existant miracle "pro" bat. Might not have the budget to even if they wanted. But ive been in cricket retail stores often enough, ive seen joe at work. Still picks up the bats in his price range, waves them around, his intention or not still to varying degrees establishing what feel/balance suits his taste. And then the mallets usually employed, generally met by the staffs gritted teeth. But again theres a level of interest in performance.

And yes joe might be attracted to a particular brand or model but i know i am too. So i dont see a huge difference there either. And at the end of the day, when me and joe take the crease, im sure we both assume a technically incorrect stance, waft at the first three wide ones we face and go out cheaply soon there after.

Maybe its just 99.9% of the effort for .1% gain?
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InternalTraining

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Re: Marketing ploys
« Reply #12 on: October 09, 2017, 09:05:06 PM »

You're thinking everyone buys bats like we do on here. The forum is a strange place (full of strange people!)

How many club players even own 2 bats? I know that 95% of my club will go into the local shop when they need a bat, buy one (price or which pro uses "one like that") dictating their choice then proceed to use that one bat until it breaks. They repeat this process every X amount of years as needed.

Nobody cares about the balance point, location of node of percussion, and swing velocity. In fact I'd bet a lot of badgers on here wouldnt even know what all of those things meant, let alone Joe Public...

My point is that if the information was available, people would use it. By having those three additional factors available to them, people will pick exactly what they need and will be happier with their purchases. The way bats are sold today, the process is a hit-or-miss. Consumers will make better choices if they understood what they truly needed ( vis-a-vis those three factors ) and producers readily provided that information.

Some of it has to do with the culture too. Cricket is a very "traditionalist" sport with very limited innovation. Any change, upgrade to the status quo is either derided or treated like a threat. "Joe Public" (as you say) is reluctant to change and the sport itself is also reluctant to transform. God forbid someone try to inject science and advancement in the sport of Cricket. It was and is still a "punter" sport and trying its hardest to remain so. That is pretty pathetic.
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edge

Re: Marketing ploys
« Reply #13 on: October 09, 2017, 09:43:17 PM »

@InternalTraining - do feel free to explain exactly what the 'swing velocity' of a bat is even supposed to be..!
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Vitas Cricket

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Re: Marketing ploys
« Reply #14 on: October 09, 2017, 09:44:50 PM »

My point is that if the information was available, people would use it. By having those three additional factors available to them, people will pick exactly what they need and will be happier with their purchases. The way bats are sold today, the process is a hit-or-miss. Consumers will make better choices if they understood what they truly needed ( vis-a-vis those three factors ) and producers readily provided that information.

Some of it has to do with the culture too. Cricket is a very "traditionalist" sport with very limited innovation. Any change, upgrade to the status quo is either derided or treated like a threat. "Joe Public" (as you say) is reluctant to change and the sport itself is also reluctant to transform. God forbid someone try to inject science and advancement in the sport of Cricket. It was and is still a "punter" sport and trying its hardest to remain so. That is pretty pathetic.

GM have put no end of technical info out there over recent years (F Tech, L Sweet etc)

Sadly the overwhelming majority either didn’t care or were confused/intimidated by the wealth of ‘technical guff’ (that’s a direct quote from a befuddled customer) to the point where it affected their buying decision negatively. Most people simply want to buy a bat, they see it for what it is, which is a piece of wood once alive and growing out the ground, that has now been crafted into a usable product, they don’t want to associate it with science, however well intentioned that science is. 
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