Fantasy Retailer
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Talisman

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Fantasy Retailer
« on: February 11, 2010, 10:01:29 AM »

If a new retailer was to set up tomorrow what brands would they need to stock, backed up with a reason you would want that product in the range. The retailer could only stock products from 12 brands and all would have to be off the shelf products from existing brands worldwide. The companies finished list would have to cover every aspect of kit from shoes and socks to helmets.

1,
2,
3,
4,
5,
6,
7,
8,
9,
10,
11,
12

I'll fill them in later when I see a strong swell of support.
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petehosk

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Re: Fantasy Retailer
« Reply #1 on: February 11, 2010, 10:10:11 AM »

Would this be cricket specific retailer and not general sports?
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harry kovert

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Re: Fantasy Retailer
« Reply #2 on: February 11, 2010, 10:16:28 AM »

Why not have something a little different to what is already out there in as much as perhaps a UK only retailer...if that's possible....play on the patriotism of people in buying British.
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Buzz

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Re: Fantasy Retailer
« Reply #3 on: February 11, 2010, 10:16:47 AM »

assuming cricket specific (but a very valid point)
1, Redback – quality bats sell themselves
2, Screaming Cat – as above
3, Masuri (everyone needs a good lid – with all deference to Ayrtek)
4, Asics – everyone needs the best shoes
5, Aero (their thigh pads are the best value bulk made product on the market) and their bags are pretty good too
6. Kookaburra – I think their softs are largely pretty good and cover most tastes and price ranges they do balls plus scorebooks too
7, Newberry – excellent all round equipment
8, Horizon - everyone needs socks!
9. Vulcan jockstraps - you need to protect the crown jewels and these are pretty comfy...

The remainder would be changed on a season by season based on what is going to be popular with the kids to ensure you made you margin.. is that a bit of a cop out?
this year I would go for Mongoose, Adidas/Puma (same company?) and SS

no idea who can provide the stumps!
« Last Edit: February 11, 2010, 11:54:58 AM by Buzz »
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hit4six

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Re: Fantasy Retailer
« Reply #4 on: February 11, 2010, 10:21:19 AM »

1: Millichamp and Hall, pure quality cricket equipment, especially the tan leather softs this year! I have used some of the bats, and the performance is excellent. Some of the shapes they make, especially the distinction look really good.

2: Gunn and Moore, excellent looking stickers and the bats perform well. The softs look professional and decent. The Icon and the Hero look really nice in real life, and the profiles are usually big for the weight.

3: Redback, excellent quality products, the bats and softs look immense! The name redback now has its own reputation in the cricketing world, and I think that most shops would be lucky to stock these bats.

4: SS, simply because I think they are the best bats in the world in my opinion. The stickers are instantly recognisable and the TON stamps are worldwide renowned. I think the gloves and pads look good, and the bats are pressed to perfection

5: Salix, a pure quality company in my opinion, everything looks professional. The bats maybe slightly over priced but you pay for quality I guess.

6: Newbery, a range of high quality bats and shapes, softs look really good with the camo in my opinion. The bats I have seen in a shop near me are of excellent quality, and the ping seems brilliant.

7: Impala, nowhere in the UK stocks them (that I know of) and a load of people rave about them in Australia. Some of them I have seen are lovely looking bats, but they are rare in the UK. Stocking them could be a brilliant business opportunity.

8: Hawk, another custom made UK brand, and I think the brand is underadvertised. The bats are pressed differently to most brands, however, the stickers look good and I think they would be a good asset to a retailer.

9: Laver and Wood, the name speaks for itself really, and I think these would sell well in the UK. I havent really seen the soft goods from Laver and Wood, but the bats like the Private Bin and possibly the reserve could well be a good asset to a retailer?!

10: Adidas, alot of my friends wish there was a place in my area that stocks Adidas gear, because they are interested. Ok, made in india and sold of ridiculous prices, but its amazing what the likes of tendulkar and kp can do for a brand!

11: Mongoose because they are the brand everyone is talking about! Again, havent seen the goods, but the bats seem to be of a decent quality. The CoR bat looks good, but the MMi still hasnt made me want to use one!

12: Talisman bats!!!

I would also try and get screaming cat bats! :)

I hope this helps mate!
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Talisman

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Re: Fantasy Retailer
« Reply #5 on: February 11, 2010, 10:24:21 AM »

A good start, I wonder if the list will favour niches brands or big cover it all ones, Remfry, Masuri, Ayrtek, Horizon v GN, GM, Kookaburra???

Which shoes would you use on your list Craig?
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hit4six

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Re: Fantasy Retailer
« Reply #6 on: February 11, 2010, 10:26:32 AM »

I have never been one for shoes. I just buy the bog standard ones, and I am mainly a batsman, who will have an over now and then if we have the opposition 9 down. I have found GM shoes comfortable, and apparently Asics and Nikes are nice.

I would say Kookaburra, Asics, Puma and GM shoes if i had to choose!

When it comes to helmets, I would pick Albion, Masuri and Ayrtek as I think no other companies have anything different in the helmet market

Another company that could be looked into is Aero. The strippers, pads and gloves are .... lets say modern, and I am guessing the bats must be available?
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Tom

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Re: Fantasy Retailer
« Reply #7 on: February 11, 2010, 10:34:31 AM »

For me it would totally depend on the market you're aiming for, for online only is it worth stocking the likes of Kookaburra etc as you'll get into a price war and make very low margins when you could be the first to stock Remfry or a small Australian firm. But for a high street store big name brands are pretty much a must in order to bring people to the store.

Assuming my main market was a physical high street shop

1. Nike (Would be good to have Nike logo and brand associated with the store)
2. Mongoose (Amount of interest and walk in trade the MMi can generate is huge)
3. Adidas (As Nike)
4. Aero (Now widely seen as the best mainstream thigh pads on the market)
5. Kookaburra (Ashes winter, almost all Aussies use these)
6. Asics (Best spikes, used by pros)
7. Masuri (Most widely used helmet again, with Jnrs the main market for helmets pros using these is v important)
8. Gunn & Moore (Stuart Broad will sell you bats)
9. Gray Nics (V recognisable name in cricket)
10. SS (IPL coming up, cheap prices, used by loads of Indians)
11. Reebok (Not widely available in UK, could be popular and worth a punt especially with the Yuvi bats)
12. Salix (Something quality for the cricketing connoisseur who comes in, between these and Newbery. But Salix win on POS and PR.)
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petehosk

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Re: Fantasy Retailer
« Reply #8 on: February 11, 2010, 10:35:56 AM »

From a predictable point of view, I would think something like below:

1. Adidas
2. Nike
3. SS
4. Newbery
5. Gunn & Moore
6. Gray Nicolls
7. Kookaburra
8. Puma
9. Slazenger
10. Hunt County
11. Asics
12. Albion

But I think I would go for:

1. Screaming Cat
2. Laver & Wood
3. Redback
4. Newbery
5. Millichamp & Hall
6. Gunn & Moore (Have to have 1 or 2 larger popular brands)
7. Gray Nicolls
8. SS
9. Kookaburra (as Aussie gear has its following, plus wicket keeping gear!)
10. Salix
11. Mongoose
12. Fusion (as they do more than just bat and pads!)

And if any brand was not sellling, I would instead scrap that brand and change that 1 brand each year, depending on what's popular!!


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yvk3103

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Re: Fantasy Retailer
« Reply #9 on: February 11, 2010, 10:41:42 AM »

1. Newbery - bats and soft goods and some bags

2. Salix - bats and some soft goods and a few bags

3. Millichamp & Hall - bats

4. Puma - will keep these as their products have a higher top of the mind recall and most walk-in customers inquire about their product. Bats (mostly junior), gloves, pads, clothing (??) and shoes

5. Kookaburra - will keep these as their products have a higher top of the mind recall and most walk-in customers inquire about their product. Junior bats, soft goods, bags, clothing and shoes

6. GM - again high recall especially due to the success they had last year with the new DMX range. Though will keep only bats as the soft goods are not very high quality in terms of finishing. Bats, bags and shoes

7. SS - very good quality bats and soft goods and the pricing appeals to the majority of the market.

7. Asics - probably the best shoes around

8. Nike - shoes could be this year's big sellers (even at those high prices). Clothing is very nice too.

9. Aero - Bags, jocks, ab guards and strippers - very good products

10. Readers - cricket balls

11. Masuri & Ayrtek helments

12. Misc. clothing ans accessories from various barnds.


May drop one of the big brands for Redback bats though....

Also the brands to be stocked would depend on the min order value as it is over £5000 for brands like Kookaburra, Puma and Adidas
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SAF Bats

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Re: Fantasy Retailer
« Reply #10 on: February 11, 2010, 10:43:20 AM »

Similar to Tom

but I would take out Mongoose, Reebok and Nike [not sure they're in the market yet]

That should leave some space for Newbery and have a What's hot wall put in:

Mongoose, Warsop, Talisman, Black Cat etc etc

edit: I see Nike might be, add them to my whats hot wall

« Last Edit: February 11, 2010, 10:47:03 AM by Norbair »
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Colesy

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Re: Fantasy Retailer
« Reply #11 on: February 11, 2010, 10:44:08 AM »

1. Gunn and Moore - Their bats are very good, I'd say the best out of the big 4 (Slazenger, Kookaburra, GM & Gray Nicolls). Their softs are very good from my experience too.

2. Puma - Spikes are pretty decent and I think their bats look good, also their softs are apparently good.

3. Ayrtek - Safest helmet on the market and if the traditional helmet gets going then they appeal to a wider market. Also softs and bats are nice.

4. SS - Their bats are very good value for money and I think they're an improving brand in terms of cosmetics. Softs are also good.

5. BAS - Again, good bats and softs.

6. Aero - Apparently their strippers are the best around, so I'd have them for that reason.

7. Mongoose - Because they offer something different and their equipment looks decent.

8. Kookaburra - Their softs are very good, also accessories are very good i.e. protection and grips etc...

9. Asics - Best spikes on the market according to many people.

10. Redback - Bats are very good.

11. Newbery - Nice bats and softs. Good value for money?

12. Slazenger - Appeals to a younger market for kids starting cricket, also good if you're working on a budget. Clothing is good too.


Wanted to fit in Hunts County somewhere....
« Last Edit: February 11, 2010, 10:46:50 AM by Colesy »
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yvk3103

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Re: Fantasy Retailer
« Reply #12 on: February 11, 2010, 10:45:38 AM »

Norb, I am not sure if Warsop will give bats for stocking in shops as they work directly with clients and also their final selling prices are same or lover than the trade prices of most big brands.....
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SAF Bats

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Re: Fantasy Retailer
« Reply #13 on: February 11, 2010, 10:47:46 AM »

Norb, I am not sure if Warsop will give bats for stocking in shops as they work directly with clients and also their final selling prices are same or lover than the trade prices of most big brands.....

I'm sure Talisman could wangle it
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Buzz

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Re: Fantasy Retailer
« Reply #14 on: February 11, 2010, 10:48:46 AM »

as Kookaburra own Readers you can add in the redback yvk...! (on a technicality)
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