Yup, all facts.
Nope. We use CAD/CAM intelligently where it is appropriate. All of our bats have substantial care and time in the hands of very skilled GM craftsmen and women. We find that when people have been around the factory and actually seen how we make bats, what our processes are and how much skill and care is put into each cleft of timber, they appreciate a lot more what we are all about.
Not really. Increasingly we use our own sourced timber to further improve consistency and quality for our customers.
We don't do custom made bats for retail sale, quite true. What we do do is place a fantastic range of bats in the hands of trained, quality cricket retailers for individuals to touch, feel, pick up, swish and fall in love with. In our view that has a lot of advantages over selecting from one custom made bat that may not feel quite how you thought.
Kind regards
Edward
Thanks for that, quite insightful. Hadn't thought about my own shopping habits and how picking up bats in a shop is quite important for most of my bat purchases(lower grades especially, top le type bats there isn't the same numbers to try but it's a safer bet that they will perform and pick up etc). However GM do sell online, and it's a disadvantage not to be able to choose bat weight. with the players bats most retailers don't have stock but can order them in, if there is only 50 made it wouldn't be too much work to weigh bats.
Thinking about GM offerings vs custom/others and one thing GM promotes more than other brands is several different blade lengths, with more minimal refined stickers. Other brands tend to focus more on promotion by player association and swell position, with more "noticeable" stickers. Custom hand made companies are a different experience and offer tailored uniqueness where you can choose clefts/handles/weight/profile etc etc. It would be pretty hard to scale fully hand made to the production quantity of GM I imagine.
Possibly how good a fit the bat is with someone maybe doesn't matter as much as how good a fit the brand/marketing is with someone.
What happens if you don't really hit it off with your custom made bat?
..Buy more bats!