Having had bats made by James in Taunton and New Zealand I know that he can make a bloody good bat, but from a business side the Signature is pure marketing and good marketing too. It is a talking point as proved here that encourages thought that if he makes the most expensive bat he must make the best too. The idea of a waiting list will prove to those questioning if anyone else would pay the money that not only will they but they will wait too. The whole package is a step up from the old one at M&H in the 90's and just natural progression of an idea.
If you want to work out the numbers based on the claims then ask how many Men's English clefts are bought each year and then work out the ratio these are available to general buyers of clefts. Then factor in all the claims of Pro's having their bats made by him and the ratio of stunners gets larger.
James seems to be a very nice chap, spoken to him at length about bats etc and he comes across better than he did in Taunton but the addition of the Kiwi accent seems odd!
What he judges to be £900 willow may be my version of firewood and vice versa. Popular opinion by those who have bought bats from him tends to rate him highly and I would add my personal opinion as the same, some flaws but stunning performance nevertheless.
Maybe we should club together to buy one and share it round or raffle it off, maybe Uncle Rich can get us a good price?