This just stinks of fresh BS:
"...high performance English willow. It features a profile that we're asked to make by the very best players around the world, and is tried and tested at the highest level."
High performance willow? Huh?
The very best players? Who asks you to make it exactly?
Tried and tested at the very highest level? By whom? When? Where?
Just vague marketing spiel to talk up the bat and to try to justify that criminal price.
I used to like M&H. Their heritage, hand crafted bats, and traditipnal branding.
But they jumped the shark a couple of years ago with this BS.