The white on black background looks very dated.
It is not bad.
You logo is "killer instinct"
meaning Threatening, meaning basic raw emotive instinct.
So, for mr your image does not say that , so there is an "imbalance" between the name and the image.
TO create a balance and if your wanrted to stay with the name, whihc i thik is quite good,
then for me you would need image that were bolder, even aggressive.
The paw, but with claws, mad crazy eyes, or even if you wanted the thin rectangel image in the middle of the bat then perhaps you could turn it into a knife. These are just ideas off the top of my head, but i hope this makes some sense
On someone elses point:
Anyone who starts a company with the aim of selling 200 units a year, propbably should save themselves a lot of time and money and do something else.
Just becuase you start small doesnt mean you should not aim high and do the best you can at everything you do and actually as i think we being honest have to confess that image has a lot to do with buying cricket bats
A designer can do a job like this for a couple of hundred pounds or less.
If you go with ideas of the images that you want to portray then they add a professions touch.
As we know a couple of hundred pounds is not a huge amount of money to invest in a bat let a lone invest in the first thing anyone is going to judge your companies efforts on.
on a tangent, does anyone know which companies have sold the most bats in the western world last year?
Be interested to compare the numbers against which ones i would say have the most professional imaging
My point being the better the imaging the more you sell
1) Kooks ( interchangable with Puma)
2) Puma
3)Slazenger
4) GN
5) Addidas ( i think has the best branding, but is playing catch up)
6) GM probably the best bat out of them