So, I spoke to the manufacturer (not the seller) and turns out it is English willow nurtured in Kashmir. The usual ruse...
But, is this better than, or the same as, Kashmir willow? There are some old CBF threads on this, but people are not too certain there.
One thing though, it has the softest face of any new bat I've seen, even compared to high quality soft pressed Indian bats. Has nice ping but not exceptional, and very light weight. Will try in nets and see if it breaks.