so who makes his bats? can you buy a custom bat with that manufacturer for a lower price?
why are there exactly the same softs available at lower prices?
i understand there are running costs and he has a premise to run/pay for (i.e. not a bedroom/home run company). but fair pricing - is that fair for his costs or fair on the same products from UK sources?
FOR THE RECORD - this is just enquring questions - to help form a more informed judgement - as from what i have seen on here/ Neon's website and seing Neon stuff in the flesh (people from Trowbridge CC using it) and Neon's ebay selling (stickers P&P 4.95) i am not convinced.....
I don't know anywhere you can get the same quality as Adam for a lower price. He is in line with the boutique brand prices.
He has spent hours badgering over every aspect of his branding, his soft design and his bat source.
Also the argument you just presented is akin to saying - I can make a cricket bat cheaper than I can buy one from X brand, or retailers are dishonest because they buy the bats from the manufacturer cheaper than we get them.
Of course it will be cheaper to go direct to the source, it's a basic of business that you have to add on a margin on top of your cost price.
Also once you factor in shipping, import duties etc, it probably isn't much cheaper no.
Show me an example of anywhere the exact same softs as Adam has designed are available elsewhere for a lower price.
Also 5 quid to send a large letter reinforced with cardboard to try and make sure your stickers don't get bent, in a next day delivery, seems pretty fair to me.