It would be great but ultimately if it went to a bidding war C4 surely wont have the muscle. A shared deal would be a result though.
Its criminal that no cricket is on free tv over here. I dont like to speak too positively about Australian cricket but when you go over there you see that they grow the sport so much better than here in the UK. All Aus Tests, men and women, were on free to air tv, pretty sure most were on 2 networks. I dont think you can underestimate the difference this would make to working class children in the UK. Some of the juniors at our club have never watched a live cricket match!