Was recently looking at buying a bat online and found Crowncricketer to provide much better online browsing experience compared to any other I have seen/experienced in past.
The simple reason being you get to see pics of the exact bat you purchase in the website itself, along with weight in grams (so you get exact weight rather than a weight range), plus it mentioned if oval handle or not. These three things really helped me a lot in making a decision as otherwise, I need to ask the seller for bat pics in my preferred weight range, and wait for few days for them to get back, and if I found the returned list unsatisfactory, ask for more options, and eventually, if I don't end up purchasing one, I feel bad for wasting the time of the seller and not ending up buying. This overall process is very time and effort inefficient for seller as well as they need to go to the store and take pics based on buyer requests which will only help that particular buyer. They need to repeat this process for the next customer who requests such information and lot of back and forth exchange is involved. This is with the "good" retailers who even provide such a service, then there are a whole lot of other retailers who don't even send such pics and have only a stock photo in their website, e.g. prodirectcricket where the buying experience is even worse as you are buying a bat totally blind.
However, with Crowncricketer, i can browse 100s of bats without even asking a single question from the seller and then order the exact one I want in terms of looks, shape, exact weight and handle and get the one that I see, all by just browsing the website and process can be done in minutes in total convenience. While I found bat buying online very difficult in past as retailers just post a stock photo of the bat and also specify a generic weight range (most specify like 2-8 to 2-9 for e.g., but even saying 2-8 is vague IMO as that can have a 30 grams weight variation : we dont know if it is 2-8.1 or 2-8.9 which can affect my purchasing decision). Given my past experience buying a bat online, and being tensed as to whether it would be to my liking or not after ordering, crowncricketer website browsing was a very refreshing and less stressful experience and I don't know why all retailers selling online don't follow this model. I think all retailers are really missing a simple but highly effective trick here which greatly affects their sales IMO. I can't remember the number of times I visited a bat website such as a prodirectcricket or talentcricket for e.g. and backing off as the unknowns are too many from the blind purchase.
I am not related to crowncricketer but this is just a post on how this business model of putting exact bat pics and weight in grams and specifying if oval or round clearly for each listing - even though simple really, causes a huge improvement in user experience and I feel more confidant in buying bat online from such a site. I wish all retailers go this route in future.
I also need to mention that TCB is similar and much better than others in that they post exact bat pics and finer grained weights such as 2-8 1/4 or 2-9 3/4 which is good but grams specification is still best as it gives most granular weight detail.
IJC also post exact bat pics (for a few bats only) but they specify weight as 2-8 or 2-9 which is not granular enough.