For me it depends on how you've gone about ordering it and the cleft itself. I don't mind if it is a one off really special low density and pretty Butterfly for it to demand a more premium price - afterall, we know that density is a big selling point these days. The GB Willow one however as nice as it looks, doesn't really fit into this category.
I saw a light butterfly cleft the other day with the most immaculate grains, with tiny bits of staining up at the splice which would have been covered by stickers. If I was sold this as a G1, loved it and then peeled stickers off for a refurb and found the stains, I wouldn't be mad.