From a batmakers perspective, I can appreciate some benefits and many drawbacks personally.
Obviously for people buying online, it may give a measurement for then to work from. But would they have this initially and what determines if that measurement they're working from is their 'optimum'?
Just not sure if it's a little confusing for consumers. Most people who come into my workshop are already confused over balance points, dead weights, middle position, Grade, pick up etc etc. There's already a lot going on and just not sure this, although intended to simplify, may just confuse matters more. Especially for people coming into the sport.
I'd certainly need to understand it more to advertise it with my bats, as I'd need to be confident in explaining it to customers. Who personally, I think in the main, would still go on scale weight and feel. As In said, this could benefit people buying blind. But they'd still have to know what their optimum was, not something I'm sure many would take time or have the ability to find out.
I think in order for it to be adopted to the masses, you'd have to clearly sell the performance benefits. (If I'm at my optimum MOI, what does that mean in terms of performance gains?) As there are so many variables determining a bats performance (not least the batter), would this measurement be overall that useful? It's fine having the right MOI, but if it's a plank with a poor handle, is that measurement worthwhile? Appreciate that these things should be a given, but they're not always.
No doubt I'll be called old fashioned by many, but I kind of like that some sport isn't over engineered. I don't like that it's sometimes sanitised somewhat, but then I'm not adverse to technology either. I've got wrapped up in it at times in golf, but at no point did in improve my game more than practice, education and playing more.
If you were in Leeds anytime, I'd gladly welcome you into the workshop to explain it further and test some bats out though.