If lid included - Ayrtek. High quality softs, bats sourced from an excellent maker and the bags look great. Don't think I'll use something other than an Ayrtek lid for head protection, unless it's the Masuri custom fitted one.
Excluding lid - very difficult choice. For a big brand, Gray Nics just look so classy, it's hard not to want to use them. I'd probably use an Aussie range bat. I'm also fairly short, and their pads do tend to size up a bit shorter than GM, which I've found to be a touch uncomfortable to wear at times. I think Kook have often had the best feeling softs, just the bats aren't quite to my liking. SS probably the other contender with their awesome bats and softs too.
If I was paying for all my kit, I'd be going for a small brand, probably H4L or RPC. Softs have been fantastic for both, and bats are awesome. Keeley and Scott don't do small mens pads, otherwise they'd be in the lineup. Of course, an idiot like me has FKW for like 6 or 7 different brands, so it's difficult for me to pick 1. 😂