quite right...lots of bats look similar these days.yes the shape does look New...ish,the gloves do too,and the bags,and the pads.But the bats looks quality,sticker design is very classy and Buzz is right,it may be aimed at the right market.Yeah,the website looks a bit Jack Wills...
The bats,pads and gloves all look very reasonable too,top brands going over £300 for a grade 1 is a bit steep.
I hope it's a great success,he's a good bloke and the bats look quality.
Bet he has a good source of clefts too.Good luck to him.
If I had £160.00 for a bat right now i'd certainly go down there and buy one.