Flicking through the new Wisden Cricket Monthly and there's an article on the Cenko, which is the usual guff.
However the interesting bit is the last para:
"Several internationals such as Sangakarra, Gayle and Tendulkar use Newbery bats but with the stickers of their sponsors. "People don't realise how how many players actually use our bats," Lenham says. "Sachin actually comes down here and Tim makes them in front of him. Gayle scored 333 with one of our bats - we know this because he left the 'Hammer Edge' sheet on."
May well be true, but not often publicised like this!